Highlights

Day 3 Summary – Connecting and Improving the Customer Journey

Having worked with major destination marketing and travel hub teams globally, we have seen how improved marketing technology combined with data-driven creative campaigns will produce a host of benefits.

Internal and external teams synchronise; sales and marketing department goals better align; user experiences are genuinely improved. By creating a seamless and intuitive customer experience, you retain and grow your customer base and future-proof your digital marketing infrastructure.

Getting Ready to Welcome You Back

With leisure travel trends pivoting in unpredictable directions, and business traveller behaviours influenced by corporate safety policies, companies need solutions to their communications challenges. Because of this, the rapid adoption of digital customer interfaces and agile digital frameworks is no surprise.

Combining Communications and Innovative Technology

If I had to pick any one campaign that I admire the most, it would be this. Apart from the fact that it puts a travel business at the heart of a lockdown (and in a way true to the brand and product), it is also stunningly clever.